2022 Digital Marketing Trends & Predictions
We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1 . You’ll uncover an in-depth look at the data segmented by role, industry, company revenue, and more. But for now, let’s take a look at a high-level overview of data to give your brand an idea of what to do in 2022. Top Trends for Ecommerce Marketers in 2022 Our survey asked respondents to share the top trends in their minds in 2022. And there are lots of trends on everyone’s minds – not one answer had a response rate of over 50%. But there were some clear winners. 49.4% of marketers say that attribution is the top-of-mind trend for them in 2022. Indeed, eMarketer found that 84.4% of companies are expected to use digital attribution models, and 65.7% are expected to use multi-channel attribution models this year. The issue of attribution will only increase with the impending deprecation of third-party ...